The Brazilian Keratin Treatment ™

Is a revolutionary process that repairs damaged hair

to leave it soft, shiny and for up to 4 months.

- Quick - On average, the treatment takes one stylist only two hours.

- Affordable - It brings the price of silky straight hair to a reasonable level, expanding your customer base while remaining an upscale process.

- Universal - It can be used on dyed or highlighted hair. In fact, it can be used on any type of hair.

- Gentle - It is NOT meant to be permanent and it DOES require redoing approximately every 4 months. That is why you can leave it on the client's hair and walk away if you have to. That is why you can use it on children. That is why it blends with the natural growth of hair.

- Natural - It does NOT use strong chemicals to open and close the hair cuticle in an effort to straighten it, “breaking the bonds” of the hair shaft. Keratin is a natural substance which comprises approximately 88% of your hair.

- Healthy- It penetrates the hair repairing internal damage and coats the hair preventing further damage. The results are SOFT, SHINY, STRAIGHT hair. - Easy - Begin with a shampoo designed to open the cuticle. Saturate the hair with the product (an average of 3 ounces). Blow dry. Iron small sections of hair close to the scalp with a low heat flat iron. Iron the entire head with a high heat flat iron to seal the keratin into the cuticle.

- Simple - Do NOT wet, wash or use any clips or pins (or anything) on your hair for FOUR days. After the fourth day, shampoo and condition your hair with products free of sodium chloride and sulfates, which will strip the keratin from the hair. Our specially formulated line of shampoos and conditioners are the best available for maintaining the most long-term results.- Simply Amazing - The results speak for themselves. As one client said: “I'm so happy I don't need my therapist anymore!”· Good for anyone who has hair.

What Is It?

Keratin is a type of protein high in the amino acid “Cystine.” This special amino acid is what makes hair super tough and extremely elastic. Scientists refer to Keratin as a “Biopolymer,” due to its unique structures and interesting properties. Biopolymers are found throughout nature and give form and structure to naturally occurring substances all around the world; everything from leaves to trees, and turtle shells to goose down. Keratin is a classic example of a Biopolymer and it is the main protein in our hair and nails.

Japanese iStraight

(Thermal Reconditioning)

{Ai} is a Japanese character pronounced "i" with the definition of Love. i-Straight (Also known as Love-Straight), is the safest and most effective system for straightening the different types, conditions, and textures of light curls to the most stubborn kinky hair type.

The i-Straight formulas contain natural oils, and other ingredients to break down the bonds. At the same time, it gives the hair back its natural resources and proteins to give the hair a more brilliant natural shine with texture.

The I Straight System (Thermal Reconditioning) is a permanent hair straightening system that utilizes 3 solution strengths, each tailored for different cases. Whether the difference is in hair texture, curl type, and condition (such as highlighted, bleached, or even pre-relaxed hair types) there is a solution to meet the specific needs of each individual. The solutions (No. 1 relaxers) can also be with each other to form a custom strength depending on the condition of the hair. The solutions (No.1) are cream-based for easier application and to prevent the relaxer from dripping down to the scalp area. As with all hair chemicals, if it touches the scalp, breakage can occur.  

The I Straight formulas negative ions in the relaxer (solution 1) and positive ions in the neutralizer. This will create a stronger bond to restructure the hair properly and to keep the hair healthy, moisturized, and vibrant.

One of the best benefits of using the I Straight System is Ceramide. Ceramide is a natural resource that is part of your bonds to keep the integrity of the hair and fortifies the cuticles to keep the hair soft, natural, and healthy. Ceramide is used as a substitute for silicone types commonly used in the relaxer. Other products currently in the market utilize Dimethicone, a common Silicone by-product, to coat the hair for artificial shine and smoothness. However, after the Dimethicone has been bonded to the hair, (with the use of a hot iron) it will eventually dry or break off, taking the cuticles along with it. The result is damaged hair in the long run or reverting curls.